by: keaton marcus

As you may have noticed in 2017 with the right intellectual standard, most films with quality first trailers end up to be flops with critics, I am not saying this happens all the time, but if you do some research and watch some trailers you will see what I mean; Yes, I know predictable, most of the low quality trailers of 2017 happened to actually be quite good in movie form, but why is this??

In my belief the quality trailers such as 'The Mummy' starring Tom Cruise find it easier to put their storyline in 2 minutes instead of make it quality in full length movie form, as you also can see 'The Mummy' surprisingly flopped with us scoring a 35/100 just off of the D-sour range; This info proves that 'The Mummy' had viewers excited by the fun trailer since nothing negative was within the two minutes, but in the 1 hour and 46 minutes running time of the film everything came into different perspective.

Now that I have cleared my belief with you there are many more quality trailers that ended up flops such as 'Sing' which ended up marketing well with a marvelous trailer, but in film form only debuted on a light 57/100, another example was 2017's release of 'The Book of Henry' which had a truly touching trailer but ended up a piece of crap; Finishing is another film with a hysterical trailer, but a flat out terrible movie, 'The Lego Ninjago Movie' which ended up 25/100; Featuring more is the decent, but silly trailer of 'Daddy's Home 2' which crashed with the reviews despite starring a great cast that consists of Will Ferrel, John Lithgow, Mel Gibson and Mark Wahlberg.

Now for the other side of things there were also many horrible trailers or advertisements that actually turned out to be quite good as a movie, these were the films that had trouble showing all of the great stuff in the movie in the short trailer but ended up amazing on the big screen. Starting the show off is kid friendly sequel 'Paddington 2' which sadly flopped in the Box Office just because of these bad ads, but never fear this children's film actually came out to be not only better than the original it became one of the best films of the year with 90/100 despite the gloomy results of the trailers, secondly there is Pixar's newest release of 'Coco' which promised nothing positive in the trailer which actually looked quite like a rip-off of 'The Book of Life', but clearly once the film came out not only did the Box Office spark, the critics raved about it including us with 99/100 which places it runner-up in the best movies of the year and the best Pixar film ever created; Saying this also leads to the fact that the first advertisements for DC's 2017 summer release of 'Wonder Woman' actually were quite cheesy and overrated, but again superhero fans were mostly finally satisfied from an actually good piece of work from DC and ended up scoring an above-average 85/100 with us.

Yes, I know practically everything does not make sense in this article, the bad trailers end up good movies and the good trailers end up bad movies, but I have stated my reasons to make this credible.