Beyonce Wishes for Us to Re-Build, Not Live in the Ashes
By: Keaton Wilder Marcus
On the cover of Beyonce’s eighth studio album, “Cowboy Carter,” the artist is captured in time like a wax figure. The photograph is as much of a reworking of American history as the music the album contains, and it’s shot like a piece of history itself; decked in cowgirl, blue-and-red Rodeo-queen attire with hair dyed silver to blend with the horse she proudly perches on, Beyonce grips a massive American flag like she’s marking her territory within not just the crowded genre of country–but of music and how essential the creativity of Black people–and Black women–is for an industry that takes them for granted.
The controversy concerning “Cowboy Carter” is wide-ranging and refuses to be generalized by the racism within the country-head community or by media coverage that pressures the album to be a poster girl of rebellion against country music tradition. The popularized face of country music–and what some may call the roots of country music–is an echo chamber of white–particularly male–ballads and simple form stories with folk-like lyrics and instruments ranging from banjos to fiddles to harmonicas. If we are to address the seemingly synonymous relationship white people have with country music, we must examine what is believed to be the root of country music.
The idea of “Cowboy Carter” was conceived because of controversy in the first place, and according to Beyonce, “an experience that I had years ago where I did not feel welcomed.” Andre Gee of Rolling Stone suggests that this “experience” was the 2016 CMA Awards performance Beyonce shared with the Dixie Chicks following the release of her album “Lemonade.” Her performance of the song “Daddy Lessons–” and the track itself–is what truly sparked an outrage ranging from a woman yelling “Get that Black bitch off my stage!” to a #BoycottCMA movement. The song may open with a prolonged “Yee-Haw!” The song’s lyrics may chronicle a tumultuous father-daughter relationship filtered through country-centric themes of liquor and guns to twangy country-centric instrumentals that include acoustic guitar and clapping hands; but The Recording Academy refused to label it under the genre of country music at the 2016 Grammys. Beyonce was nominated in nine other categories that same year.
And if the genre of country has recently been defined by controversies like Beyonce’s CMA performance; by Billboard removing Lil Nas X’s “Old Town Road” from the Hot Country Top 100 (Hill) because Nas’ self-proclaimed “trap country” ballad didn’t align with the genre’s “values;” or by contemporary country’s biggest star Morgan Wallen being excused for using a racial slur in 2021 after apologizing: “...But I’m really not that guy;'' then Beyonce taking to Instagram 10 days prior to the album’s release with the caption: “this ain’t a country album, this is a Beyonce Album'' suggests a justifiable distancing from the genre of country.
Within the same Instagram caption, Beyonce also addressed the fact that her single, “TEXAS HOLD ‘EM,'' became the first tune by a Black woman to achieve number one status on the “Hot Country Songs” chart; and despite the honor she feels from this achievement, she also imagines a future in which the media doesn’t feel the need to make a distinction between an artist’s race and the genre they temporarily have a chokehold over. Achievements by Black artists are seen as achievements for Black people while a white artist’s achievements are seen as musical achievements, and so Beyonce must advocate for the media not prioritizing race in discussion of her achievements. But according to Tressie McMillan Cottom of the New York Times, “Beyonce has made a political album” simply because of her existence as a Black woman and a global popstar phenom. This could make room for criticism over the idea that Beyonce may be neutering the controversy that much of the music in her album addresses; the notion that the 32-time Grammy-winning, eight number one Billboard hit-having artist with an 800 million dollar net worth may be the exception to the rule of a Black country artist under fire for being Black.
But if Beyonce is less interested in anything it’s playing by the rules that country has placed her under. ”They used to say I spoke ‘Too country…’ And the rejection came, said I wasn’t Country ‘nough,'' she harmonizes on the album’s opening track: “AMERIICAN REQUIEM.” The music industry only qualifies Black-made country music as not country enough because it isn’t white enough; and yet it’s impossible to address country music at all without addressing the Black people and instruments it wouldn’t exist without.
Put otherwise, banjos can be traced back to 17th century slave ships in the form of akontings; enslaved Africans were forced to perform with those akontings for their white masters at plantations; and if legendary country music star Johnny Cash dubs Jimmie Rodgers the “father” of country and the 1927 Bristol studio sessions as its “big bang,” then what may he call the archival video footage of African American musician Uncle John Scruggs playing the banjo as early as 1855? (Smith).
Enslaved Africans are credited with singing the very gospel at white churches that rhythmically and thematically inspired country music; Black street performer and blues musician Rufus “Tee-Tot” Payne mentored the first country superstar, Hank Williams, on how to play the acoustic guitar (Momodu). The “call-and-response” musical style of the aforementioned Jimmie Rodgers was inspired by African American railroad workers in his hometown and “the blues songs they sang” (The Birthplace of Country Music). To explain traditional country music history is to erase Black music history; “Cowboy Carter” isn’t a country album because it’s a Beyonce album, but that’s only because the label of country has historically erased what Beyonce has intended to pay tribute to. So if Beyonce’s “Cowboy Carter” is a sprawling tribute to who made country what it is today, let this essay be the album’s accompanying history lesson.
“Cowboy Carter '' is a reclamation of the marriage between country and blackness, but it’s only seen as a reclamation because that marriage has been erased by a false tradition in the genre and culture of country. The culture of country being referred to, of course, is lost culture. The word “reclamation” is frequently used in this context in an attempt to illustrate an empowering sense of presence for Black artists in the genre; but reclamation implies an ownership or, at the very least, a previous presence in the genre that was somehow stripped away. That claim is in no way intended to discredit the manifold country artists visible as legends, such as the aforementioned Rodgers and Cash, but rather to bring the artists who inspired those legends into that same level of visibility.
What’s curious is that no one seems to be interested in how country was taken from the enslaved Africans and Black artists who had such an invigorating part to play in the genre’s inception; instead, we’re moreso interested in pretending like country is a white-founded genre with Black newcomers. Perhaps that’s because the music industry has an additionally curious tendency to reduce achievements in the genre by Black artists with backhanded pats on the back like in the case of “TEXAS HOLD ‘EM;'' perhaps that’s because the music industry forces Black artists to “reclaim'' what was originally theirs; and perhaps that’s because the music industry has marketed artists by race since before the 1920s.
If we are referring to the industry prior to the 1920s, Stephen A. King and P. Rennee Foster believes “it deserves additional attention” that American record companies marketed music performed by Black artists to white audiences. If there was such a deep-rooted, racist assumption that Black audiences didn’t have the “buying power” to purchase music, how were those Black audiences supposed to recognize their own influence on the genre–or in music in general? It was only as a response to this racism that “Okeh records and an increasing number of record companies” decided to label music performed by Black people as “race records.”
And if a Black artist wasn’t marketed to white audiences, the industry would make it unclear that the artist was Black altogether. That was the “business savvy” decision that RCA Records made to “obfuscate” the racial identity of Charley Pride–one of country’s preeminent Black artists (King and Foster). In the name of marketing and business, studio executives find it easy to deny claims of racism; yet during the peak of his career, Pride was the only visible Black artist in the genre of country. King and Foster explain that Pride was “an important figure of inspiration and identification” for Black listeners despite the fact that Black listeners weren’t aware of his race for a certain period of time.
In addition, the lack of Black country artists at the time made it difficult for Black people to not only listen to the genre but to identify their place within the genre; instead, they identified with where they saw themselves: genres like rap and R&B and soul while the public was oblivious to how those latter two influenced country itself. Perhaps that’s why Shelby Singleton Jr. sought to capitalize on that current lack of Black presence in the genre with Linda Martell; Martell, born Thelma Bynem and raised in Leesville, South Carolina, was an aspiring popstar in a Southern girl group called the Anglos before she was introduced to Singleton, “who suggested she ditch pop for country” (Browne). If the fact that Singleton’s label name was Plantation records doesn’t tell you enough, the fact that Singleton signed Martell on the label before eventually diverting its attention to more marketable white country singer Jeannie C. Riley will do you the favor.
That is precisely why Beyonce avoids definitions and labels on her new album; and it’s why Linda Martell, the first commercially successful Black female country artist, narrates the album as a rebellion against definition from a genre that recognizes her talent–and infusion of gospel and R&B into country–as first and foremost commercial. And that's an infusion in the popular eye–an eye ignorant to the fact that gospel aided enslaved Black people to freedom all while its rhythmic, religious nature influenced a genre that tries to cover up its roots and write “do or do not” lists for its originators. “This particular tune stretches across a range of genres,” Martell asserts on the interlude before “YAYA–”spearheaded by Beach Boys interpolations and chants of “fuck it, we shakin’, we swimmin’, we jerkin’, we twerkin’.” And if Martell’s interlude functions as the album’s one mission statement, it suggests that the album isn’t concerned with any one mission.
And the album in concern is full of swearing and hooting and hollering, clapping and percussion and personality; if a beat was a nasty stank face and sweaty young people smoking weed and swimming in mosh pits, it would belong to the track “SPAGHETTII–” an aggravated two minutes of Beyonce rapping and remixing and proving the living hell out of what she claims on “DAUGHTER:” “I’m the furthest thing from quiet boys and alters, but if you cross me I’m just like my father…I’m as cold as titanic water.” And that’s when Shaboozey: rapper, singer, filmmaker and mortal enemy to labels, rocks back and forth on an acoustic guitar like a cool reflection on the fire Beyonce spat–she means every word, and the song means it further with a beat switch.
Indeed there is a cover of Dolly Parton’s country classic “Jolene–” but Beyonce’s interpretation stems less from jealousy of another woman and more an unbreakable bond the song’s female protagonist shares with her husband. If Parton’s jealous of a prettier woman stealing away her man, Beyonce warns the woman that she doesn’t have shit on her; if Paul McCartney wrote “Blackbird” for the Little Rock Nine with wordplay on “Black girl–” Beyonce puts her voice on the track and an extra “i” on the title as an additional excavation of a past time is terrified of; and if Big Country is “the Nashville-controlled, pop folk music that commodifies rural American fantasies,” Beyonce’s country is a toast to grills and cowboy hats and everything in between.
The “genre” of country music was built upon the shoulders of Black people. The label of country as a term is white-founded, but a label is what we give something we’re terrified of to make it seem safer for ourselves. On “Cowboy Carter,” Beyonce could not care less about definitions or labels or genres; the genres that kept Black people from seeing their influence on what in 1974 President Richard Nixon called “as native as anything American we could find.” If the Black history that predates country’s history has tragically been burning since before any of us can remember, Beyonce is telling listeners not to live in the ashes; here, she rebuilds an amalgamation of tribute to those who influenced her and those who came before her influences–and it’s best not to put a genre on the tracklist.
Works Cited
Country music roots traced to slave ships, 5 August 2019, https://www.dispatch.com/story/entertainment/local/2019/08/05/country-music-roots-traced-to/4530820007/. Accessed 8 May 2024.
Browne, David. “Beyoncé's 'Cowboy Carter' Includes a Shout-Out to Linda Martell -- Who Is She?” Rolling Stone, 29 March 2024, https://www.rollingstone.com/music/music-features/linda-martell-beyonce-country-cowboy-carter-1234995662/. Accessed 8 May 2024.
“Celebrating Jimmie Rodgers: A Short Lesson in His Guitar Style - The Birthplace of Country Music.” Birthplace of Country Music Museum, 26 May 2022, https://birthplaceofcountrymusic.org/celebrating-jimmie-rodgers-a-short-lesson-in-his-guitar-style/. Accessed 8 May 2024.
Cottom, Tressie McMillan. “Opinion | Beyoncé Asks, and Answers, a Crucial Question in Her Latest Album.” The New York Times, 4 April 2024, https://www.nytimes.com/2024/04/04/opinion/beyonce-cowboy-carter-country.html. Accessed 8 May 2024.
Gee, Andre. “Beyoncé's 'Cowboy Carter' Album Cover Invokes History, and Provocation.” Rolling Stone, 2 April 2024, https://www.rollingstone.com/music/music-features/beyonces-cowboy-carter-album-cover-controversy-1234997470/. Accessed 8 May 2024.
Gee, Andre. “Beyoncé's 'Cowboy Carter' Album Cover Invokes History, and Provocation.” Rolling Stone, 2 April 2024, https://www.rollingstone.com/music/music-features/beyonces-cowboy-carter-album-cover-controversy-1234997470/. Accessed 8 May 2024.
KING, STEPHEN A., and P. RENEE FOSTER. “‘Leave Country Music to White Folk’?: Narratives from Contemporary African-American Country Artists on Race and Music.” The Honky Tonk on the Left: Progressive Thought in Country Music, edited by Mark Allan Jackson, University of Massachusetts Press, 2018, pp. 214–35. JSTOR, https://doi.org/10.2307/j.ctv3t5qf4.12. Accessed 8 May 2024.